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Closed Loop

Your CI program works.
Now prove it.

Hook up your CRM, see which reps actually use your battlecards, and tie it all back to closed deals. No more “trust me, CI matters” in budget meetings. Just numbers.

The one dashboard your CFO actually wants to see

Ask your current CI tool “is this working?” and watch it shrug. Prometheus traces every signal to a deal outcome so you can answer that question with a number.

Win rate w/ battlecards

42%

18% higher than without

Revenue influenced

$2.4M

this quarter

Battlecard views

847

past 30 days

ROI on CI spend

4.2x

vs what you pay us

4.1

CRM integration

Two-way sync with Salesforce and HubSpot. Intel goes into deals, outcomes come back out.

Salesforce: battlecards show up on opportunity records, deal outcomes pull back automatically
HubSpot: competitive intel in the deal sidebar, engagement tracked per rep
Competitor tagging fires when deal notes mention anyone you're tracking
Alerts like 'Competitor came up in 3 calls on this deal, check your talking points'
Full timeline per deal: every competitive signal in one place
Business tier gets SSO, custom field mapping, and bulk import
4.2

Battlecard usage analytics

See who actually reads your battlecards. Then see if it helps them win.

Views, time on page, which sections they looked at, per battlecard
Leaderboard of reps by CI usage, with win rates right next to it
Which sections of which battlecards correlate with more wins
Lost deals where intel existed but the rep never opened it
Nudges like 'Reps who read the Klue card won 67% of Klue deals'
Weekly digest for whoever owns the CI program and sales leadership
4.3

Revenue attribution

Straight line from 'rep read the battlecard' to 'deal closed.' That's it.

Deals get tagged as competitively influenced when CI touchpoints show up
Influenced pipeline: every deal where a rep touched CI content before closing
Win rate comparison between reps who used CI and those who didn't
Attribution model weights deal size, stage, and which competitors were involved
Export the whole thing for exec reviews and budget conversations
Quarter over quarter trends so you can show the program is compounding
4.4

Competitive scenario planning

War-game competitor moves before they happen. With your actual deal data, not gut feel.

Model it: 'What if Competitor X cuts pricing 20%?' See the projected impact.
Impact estimates pull from your real win/loss history, not generic benchmarks
Counter-moves ranked by what actually worked in past deals
Share scenarios with leadership before the offsite, not during it
Predictions get tracked against reality so the models get sharper over time
Business tier includes executive briefing templates
4.5

Gong and Chorus integration

Your sales calls are full of competitive intel. We pull it out automatically.

Every call recording gets scanned for competitor mentions, objections, and feature gaps
Which competitors come up most, how reps handle them, what lands with buyers
Objection handling scored per rep so managers know where to coach
Real talk tracks feed back into battlecards, validated by whether the deal closed
Competitor mention trends across your whole sales org, week over week
Business tier, requires a Gong or Chorus subscription
4.6

Executive reporting

Reports you can hand to your board without spending a weekend in PowerPoint.

One click: competitive landscape summary plus your CI program numbers
Win/loss broken down by competitor, segment, deal size, and time period
Threat scoring per competitor based on recent deal activity
Program health at a glance: adoption, coverage, how well it's working, ROI
Templates for board decks, QBRs, and annual planning
PDF export with your logo on it, ready to present as-is

You built the CI program. Now show the receipts.

Connect intelligence to revenue. See what's working. Kill what isn't.

1.0Intelligence

24/7 monitoring. Zero noise. Pure signal.

2.0Sales Enablement

Arm your team. Win every competitive deal.

3.0Argus AI

Your AI competitive intelligence analyst.

5.0Forecasts

See what's coming before it arrives.